Wisely start with Apoquel® (oclacitinib tablet) or Cytopoint®
How are antihistamines failing your canine patients with allergic pruritus?
For most dogs, acute short-term seasonal atopic dermatitis flares progress to chronic year-round pruritus and dermatitis1
Would you trust their care to antihistamines, which have a consistent record of poor efficacy across multiple clinical studies?
Antihista-myth or fact?
Take our quiz to test your antihistamine knowledge
Ditch the antihistamine phone fix
7 out of 10 pet owners who called a veterinary practice looking for allergic pruritus relief for their dog received a phone fix instead of a being scheduled for an appointment2
81% of clients who received a phone fix were told to give their itchy dog an over-the-counter antihistamine2*
Across multiple clinical studies, the evidence is clear: antihistamines are rarely effective for allergic dermatitis3
56% of owners scored their dog’s itch as either the same or worse after antihistamine use4†
In most cases, acute short-term seasonal atopic dermatitis flares progress to chronic year-round allergic pruritus and dermatitis1
*Based on a phone survey of clients with itchy dogs who called their veterinarian’s office looking for relief.2
†Based on a survey of 362 pet owners who reported using over-the-counter antihistamines for their itchy dog.4
Ready to ditch the antihistamine phone fix?
Concerned that clients may be averse to prescription treatment?
Pet owners with dogs experiencing allergic pruritus for the first time are the least price sensitive and most willing to accept their veterinarian's recommendations5
Due to the chronic nature of allergic pruritus, pet owners with dogs experiencing the condition for the first time offer the potential for a long-term client relationship*
* In most cases, acute short-term seasonal atopic dermatitis flares progress to chronic year-round allergic pruritus and dermatitis.1
84% of pet owners have tried an at-home treatment to relieve their dog's allergic pruritus6
Treatment failure can lead owners to seek real relief from veterinarians7
55% of pet owners are open to using prescription medications to treat their dog’s allergic pruritus8
Apoquel works fast for rapid relief of allergic pruritus starting within 4 hours9
Cytopoint begins to relieve allergic pruritus within 24 hours and lasts for 4 to 8 weeks10
*In most cases, acute short-term seasonal atopic dermatitis flares progress to chronic year-round allergic pruritus and dermatitis.1
Over 85% of pet owners were satisfied with Apoquel or Cytopoint11
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Hear from Your Peers
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Pet Owner Materials
Download these resources to help pet owners determine which treatment could be right for their pet
Apoquel® (oclacitinib tablet) & Cytopoint® Pet Owner Brochure
Learn everything you need to know about Apoquel and Cytopoint with this informational brochure
Apoquel Pet Owner Brochure
An informative review of Apoquel for your customers that can be used in the waiting room or given to owners whose dogs have been prescribed Apoquel
Cytopoint Pet Owner Brochure
This take-home resource will help your clients get the most from their dog's Cytopoint treatment
Discover 2 options for individualized treatment of allergic pruritus
Apoquel works fast for rapid relief of allergic itch starting within 4 hours9
Cytopoint begins to relieve allergic pruritus within 24 hours and lasts for 4 to 8 weeks10
Cytopoint Indications
Cytopoint has been shown to be effective for the treatment of dogs against allergic dermatitis and atopic dermatitis.
Apoquel Indications
Control of pruritus associated with allergic dermatitis and control of atopic dermatitis in dogs at least 12 months of age.
Apoquel Important Safety Information
Do not use Apoquel in dogs less than 12 months of age or those with serious infections. Apoquel may increase the chances of developing serious infections, and may cause existing parasitic skin infestations or pre-existing cancers to get worse. Consider the risks and benefits of treatment in dogs with a history of recurrence of these conditions. New neoplastic conditions (benign and malignant) were observed in clinical studies and post-approval. Apoquel has not been tested in dogs receiving some medications including some commonly used to treat skin conditions such as corticosteroids and cyclosporines. Do not use in breeding, pregnant, or lactating dogs. Most common side effects are vomiting and diarrhea. Apoquel has been used safely with many common medications including parasiticides, antibiotics and vaccines.
For more information, please see the full Prescribing Information.
References: 1. Marsella R, De Benedetto A. Atopic dermatitis in animals and people: an update and comparative review. Vet Sci. 2017;4(3):37. doi:10.3390/vetsci4030037. 2. Data on file, Secret Shopper Study, C-Space 2018, Zoetis Inc. 3. Olivry T, DeBoer DJ, Favrot C, et al. Treatment of canine atopic dermatitis: 2015 updated guidelines from the International Committee on Allergic Diseases of Animals (ICADA). BMC Vet Res. 2015;11:210. doi:10.1186/s12917-015-0514-6. 4. Data on file, Study No. 20SORDER-01-02, 2021, Zoetis Inc. 5. Data on file, Path to Purchase Research Findings, 2021, Zoetis Inc. 6. Data on file, Apoquel®/Cytopoint® Pet Tracker, Wave 6, 2021, Zoetis Inc. 7. Data on file, Pruritus Market Opportunity, 2015, Zoetis Inc. 8. Data on file, Apoquel®/Cytopoint® Pet Tracker, Wave 9, 2021, Zoetis Inc. 9. Gadeyne V, Little P, King VL, et al. Efficacy of oclacitinib (Apoquel®) compared with prednisolone for the control of pruritus and clinical signs associated with allergic dermatitis in client-owned dogs in Australia. Vet Dermatol. 2014;25(6):512-e86. doi:10.1111/vde.12166. 10. Data on file, Study No. C863R-US-12-018, 2014, Zoetis Inc. 11. Data on file. Apoquel®/Cytopoint® Pet Tracker, Wave 10, 2021, Zoetis Inc. 12. Data on file, Pruritus Diary Study, Spring 2016. 13. Becker M. Veterinary Practice News. Why practicing best medicine helps pets and vets. February 28, 2017. Accessed March 1, 2022. https://www.veterinarypracticenews.com/why-practicing-best-medicine-helps-pets-and-vets/. 14. DeBoer DJ, Griffin CE. The ACVD task force on canine atopic dermatitis (XXI): antihistamine pharmacotherapy. Vet Immunol Immunopathol. 2001;81(3-4):323-329. doi:10.1016/s0165-2427(01)00306-3.